European Antibiotic Awareness Day

Tuesday 18 November is European Antibiotic Awareness Day and Wiltshire CCG is taking part.

As a leader in providing and commissioning healthcare to the people of Wiltshire, the CCG is aware that antimicrobial resistance (AMR) is a major public health issue and a threat to the future of healthcare.

The European Antibiotic Awareness Day is a public health initiative that takes place each year to raise awareness about the threat of antibiotic resistance and promote prudent antibiotic use.

The main objectives of this are to:

  • Educate, inform and engage patients and healthcare professionals about the appropriate use of antibiotics and reduce the expectation that antibiotics will be prescribed to treat colds, coughs and sore throats
  • Motivate healthcare professionals to prescribe antibiotics more appropriately
  • Educate, inform and engage patients and healthcare professionals about the importance of preventing resistance to antibiotics
  • Reinforce awareness of this problem as a wider international issue by promoting European Antibiotic Awareness Day
  • Align key messages and activities with the objectives of the UK Five-Year Antimicrobial Resistance Strategy 2013-18

The target audience is:

  • Frontline prescribing healthcare professionals in primary and secondary care, including GPs, hospital doctors, pharmacists and nurses
  • Patients and the general public
  • Parents of young children
  • Children

Prudent use of antibiotics can help stop resistant bacteria from developing and help keep antibiotics effective for the use of future generations.

This campaign aims to reduce the overuse and misuse of antibiotics, which is leading to many bacteria becoming resistant to these essential medicines. Antibiotic resistance is one of the biggest threats facing us today.

Antibiotics have dramatically reduced the number of deaths from infections and infectious diseases since they were introduced 70 years ago; we need them to continue this important role in treating serious illness and helping to prevent early deaths.

They are now a vital tool for modern medicine and we also need them to avoid infections during today’s cancer treatments, caesarean sections and many surgeries.

In Europe alone 25,000 people already die each year because of antibiotic resistant bacteria.

What Wiltshire CCG is doing

We have employed Infection Prevention and Control Specialist Nurses to help in the fight against the spread of antibiotic resistant infections.  We have also made a pledge to be an antibiotic guardian, striving to stop the overuse and misuse of antibiotics that is leading to many bacteria becoming resistant to these essential medicines.

Our Medicines Management Team work closely with primary care providers to monitor prescribing and promote prudent use of antibiotic and our Quality Team has introduced CQUINs (Commissioning for Quality and Innovation) around antibiotic prescribing and stewardship.

Wiltshire CCG is calling on all prescribers to become antibiotic guardians and help slow resistance to antibiotics by not prescribing them unless absolutely necessary.

Antibiotic Guardian website

Antibiotic Guardian video

Downloadable materials

Get Better Without Antibiotics leaflet
When should I worry? booklet