Stoptober – the 28-day quit smoking campaign – is back.

Stoptober has driven over 1 million quit attempts to date and is the biggest mass quit attempt in the country. If you can make it to 28 days smokefree, you’re 5 times more likely to stay quit for good.

Stoptober offers a range of free support to help you including an app, daily emails, Facebook Messenger and lots of encouragement from the Stoptober online community on Facebook. In addition, you can get expert face-to-face advice from local stop smoking services. Those who use stop smoking aids and who get face-to-face support from their local stop smoking service are up to four times more likely to quit successfully.

Visit the Stoptober website to find out more.

The benefits of stopping smoking

‘Quitting smoking at any time of life will greatly benefit your health. I encourage every smoker in Wiltshire to quit this Stoptober and join together with friends and family to motivate each other throughout this 28 day challenge. It’s never too late to quit.’

Dr Richard Sandford-Hill

Stopping smoking is one of the best things you can do for your health and as soon as you stop smoking you will start seeing and feeling the benefits to your health and your lifestyle.

20 minutes
  • Blood press returns to  normal
  • Pulse returns to normal
8 hours
  • Carbon monoxide levels in the blood halve
  • Oxygen levels in the blood return to normal
48 hours
  • Carbon monoxide is eliminated from the body
  • Lungs start to clear out mucus and other smoking debris
  • Ability to taste and smell is greatly improved
72 hours
  • Breathing becomes easier
  • Bronchial tubes begin to relax
  • Energy levels increase
2 - 12 weeks
  • Circulation improves
3 - 9 months
  • Coughs, wheexing and breathing problems improve
1 year
  • Risk of dying from heart disease is reduced by half
2 years
  • Risk of stroke is reduced to half that of a smoker
10 years
  • Risk of developing lung cancer fall to half that of a smoker


  • Nearly 7 million people still smoke, however smoking rates are currently at an all-time low
  • Quitting success rates are at their highest for at least a decade – up to 19.8% – significantly higher than the average for the preceding 10 years (15.7%).
  • There are now more than twice as many ex-smokers as current smokers in England 
  • Smoking is the leading cause of preventable illness and premature death in England, accounting for approximately 79,000 deaths a year.
  • The total cost from smoking to society in England is approximately £14.7 billion a year, this includes the cost to the NHS of treating diseases caused by smoking which is approximately £2.5 billion a year

E-cigarettes and vaping

  • An estimated 2.9 million adults in Great Britain currently use e-cigarettes. Of these, 1.5 million are ex-smokers and 1.3 million are current smokers
  • The main reason given by ex-smokers who are currently vaping is to help them stop smoking, while for current smokers the main reason is to reduce the amount they smoke
  • A recent study estimated that, in England, e-cigarettes lead to 16,000 – 22,000 additional smokers quitting a year.
  • In Britain, 1.5 million vapers have managed to stop smoking completely and a further 770,000 have given up both smoking and vaping

Wiltshire statistics

  • In Wiltshire 13.9% of adults smoke
  • In Wiltshire between 2015 and 2016, there were 3,782 hospital appointments attributable to smoking
  • In Wiltshire between 2013 and 2015, there were 2,046 deaths attributed to smoking 

Dowloadable resources    >


Stoptober is back poster > How will you quit poster >  

TV screens

Stoptober is back screen > How will you quit screen >  


Stoptober leaflet >